Face Facebook
Background: This project focuses on the influence of advertisements in order to better conceptualize online privacy.
Problem Statement: Customers are unfairly targeted by online advertisements based on their online preference. What effects do these marketing strategies have on Facebook users?
Scope: This project only focuses on University of Oregon Undergraduate students.
Facebook: Creepy Stalker or Brilliant Advertiser?
Project Description: We created ten fake Facebook accounts to see how "likes" and friends would affect advertising. After some initial difficulties, we discovered that Facebook only advertises when a user has either friends or a location. Other interesting results include one of the accounts receiving friend requests from real people and another account being discovered by Facebook as a fake. This experiment led to us to question the right Facebook has to use personal information for the sake of advertising.
The Private I
To begin, here is a link to the blog we have created http://theprivatei48.wordpress.com/. The blog is a work in progress and should have several more posts by the end of the weekend.
Below is our problem statement and project hypothesis.
Project Problem Statement: